Definitions

Public relations is about reputation - the result of what you do, what you say and what others say about you.

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Public Relations Specialisations

i)     Multicultural Communications
ii)    Public Relations Campaign Planning
iii)   Relations with special interest groups
iv)   Community relations / community liaison
v)    Joint venture relations
vi)   International relations
vii)  Federal, state and local government liaison
viii) Political / Parliamentary liaison
ix)   Event management
x)   Media (radio, TV & press) relations / press secretaries
xi)   Protocol
xii)  Exhibitions and outdoor campaigns
xiii) Film or audio-visual work
xiv) Print production
xv)  Employee relations
xvi) Consumer relations
xvii) Investor and shareholder relations
xviii) Issues management and trends analysis
xix)  Planning, budgeting and managing PR programmes
xx)   PR consultancy
xxi)  Stakeholder relations
xxii) Corporate affairs
xxiii) Corporate communications
xxiv) Marketing communications

What services do PR consultants provide?

Many consultants will offer to provide (or advise) on a ‘full service’ which may include: