Highlights

Public Relations cadres with relevant knowledge and skills base:

1.         Entry Cadre
            1-3 years in practice with job titles as:
            a) Public Relations Assistant (non-graduates)
            b) Assistant Public Relations Executive (non-graduates)
            c)  Public Relations Executive (graduates)

2.         Intermediate Cadre
            3 – 6 years post qualification in practice with job titles as
            a)  Senior PR Executive
            b)  Principal PR Executive / Assistant Manager / Assistant Head

3.         Senior Cadre
            6 – 10 years post qualification practice with job titles as
            a)  Assistant Chief PR Executive / Deputy Manager / Deputy Head
            b)  Deputy Chief Public Relations Executive Head PR.

4.         Advanced / Management Cadre
            10 – 17 years post qualification practice with job titles as:
            a)  Chief PR Executive / Manager PR
            b)  Assistant Director PR / Principal Manager / Assistant General Manager, PR

5.         Faculty Leadership Cadre
            17 years and above with job titles as:
            a)  Deputy Director, Public Relations.
            b)  Director, Public Relations.
            c)  Director-General / Permanent Secretary.