Matching competencies to responsibilities in Public Relations and Communications management.

i)  With the NIPR Professional Standards Guide, the Institute is now better placed to ensure that employers of labour get more value from the profession and that only those certified by the Institute are hired.

ii)  With the Guide, both Public Relations practitioners and employers of their services can identify competence levels, skills gap and measure performance.

iii)  Practitioners can now pursue professional excellence with a clearer career map and the firm backing of the Institute.

The Guide … better value from PR Practice …

•   Providing growth, profile and career ladder in Public Relations
•   Placing professional experience in appropriate cadre.
•   Access to PR expertise and mentorship.
•   Establishing a professional base for job description.
•   Harmonising job titles and functions between private and public sectors.
•   Facilitating life-long learning through Continuing Education Credit Point (CECP) system.
•   Better professional performance by PR practitioners.
•   Positioning for opportunities in International skills pool.