To provide a professional structure for the practice of public relations.
To enhance the ability and status of our members as professional practitioners.
To represent and serve the professional interests of our members.
To provide opportunities for members to meet and exchange views and ideas.
To raise standards within the profession through the promotion of best practice – including the production of best practice guides, case studies, training events and our continuous professional development scheme 'Developing Excellence.
Our Aim is:
To be the leading regional public relations organisation.
To unite the PR profession and bring all persons / organisations under a common banner.
To represent the industry on PR issues so as to establish growth for the profession as a whole.
To enhance the image of public relations in Nigeria
To provide a professional structure for the practice of public relations. 
